Why Writing Articles Works Like a Traffic Magnet
Article Marketing is hot.
Every single day webmasters and program owners write and submit
thousands of articles
on any subject you can think of. The reason for this is that an article
is content. And content
is king. Before you start to think that this is another SEO technique
that may or may not work
depending on the current algorithms of the search engines, think about
it. EVERYTHING on the
internet is CONTENT.
The internet is a veritable treasure trove of
information. Good, bad, valuable or not, the internet is
all about providing information to people. That is why smart internet
marketers know that people want
information from their websites, not just SEO enriched pages of
advertising. The loopholes that
search engine optimizers have been trying to use for high ranking in
the search engine has created a
plethora of sites that boast high keyword ratios, thousands of
irrelevant hyperlinks and sometimes
even redirection. These redirected websites try to create an optimized
web page that the search engines
will rank high but actually redirect the viewer to a less search engine
Well, the search engines caught on. The websites
that were getting the highest placements were not always
providing quality information or useful content. In fact, they not only
lowered the ranking of these sites.
They even removed them from the listings completely. This sent a shock
wave through the internet community
and smart marketers realized that there is only one sure way to
convince the search engines that they were meant
to be at the top: Quality Content.
And a quality way to provide content is through
articles. Not only do the search engines love content and articles,
but visitors do too. By providing visitors with useful information and
relevant links to other sites, they come back
again and again! And that is not the only benefit. Because website
owners are now hungry for content, there is a
huge market for informative articles that other website owners
can use on their sites. By offering information to these
sites in exchange for a hyperlink to your website, you get even more
exposure, both to search engines AND customers.
So, if you want an easy way to provide content then
start writing articles.
Do you see the value of writing articles?
- Ask yourself what kind of program you are promoting. What niche
market does it belong to? What keywords are people searching for in the
search engines to find your program? If you have answered these
questions then you are well on your way.
- Next, describe the topics of your program. Use your own
knowledge. Search for info in the search engines. Explore your hard
drive. Maybe you will find an ebook you had forgotten about.
- Are you ready to start writing? The headline determines for a
great deal whether someone is going to read your article. How to,
Discover, Why, X ways to, are fine starting points.
- In the title and first paragraph mention your keyword. Use this
keyword a few times in the rest of the article.
- Do not advertise in your article! Do not mention links or
URLs! An article is meant to be informative. It is not a sales letter.
And still the main reason why people write articles is to promote
something. Surprise: you have a resource box! When you submit an
article you may (MUST!!) include a resource box. This is your ad! You
have about 5 lines to mention your name, a link to your site and to be
creative in order to attract visitors.
Kurt Naulaerts and Barbara Smith are 2 marketers working closely
together. They will be happy to help you on your way to earning a full
time income online.